We untied the shoelace.

Why we started

Shoelaces haven’t really changed in a century. They come undone, they trip you up, and they slow you down on the busiest mornings. We wanted the comfort and look of a laced shoe with the ease of a slip-on – so we built LoopNot.

Our no-tie loop links transform any pair of lace-up shoes into slip-ons while keeping a sleek, minimalist look. They are built for everyday wear, workouts and travel, and they remove the hassle of tying and re-tying – without compromising on comfort or durability.

What makes LoopNot different

Unlike generic elastic laces, LoopNot is crafted with premium materials and thoughtful design. Every detail – from the elasticity to the lock ends – has been tested for reliability and comfort. It’s not just a shoelace; it’s a lifestyle upgrade.